Gemini gets brand visuals, financial insights and spreadsheet AI for small businesses

Google has rolled out a set of new features in the Gemini app aimed at small business owners, including on-brand image generation, financial graphics from spreadsheets, and connections to apps such as Shopify, Canva and Xero. The features are beginning to reach all Gemini app users globally over the coming days.

What happened

On 20 October, Google announced a new business landing page inside the Gemini app, along with a set of marketing and finance skills, where a skill is a saved set of instructions that teaches AI to do one job your way. Vishnu Sivaji, Senior Director of the Gemini app, noted that tens of millions of small business owners already use Gemini to brainstorm products, manage customer feedback and analyse business performance.

The new features include:

• A dedicated business landing page that acts as a central hub for daily tasks.
• Brand-specific visual generation using Nano Banana 2.1, Google's latest image generation model. You upload your website, brand kit, fonts or colour palette once, and Gemini remembers your style for future assets.
• Financial insights that turn spreadsheets, receipts and purchase records into financial graphics and interactive models.
• Connections to Google Business Profile, Google Ads and Google Workspace, plus third-party apps including Adobe, Canva, Dropbox, Shopify, Wix, Zoho and Xero.

Google also shared an example: Morgane, a ceramicist in Bordeaux, France, uses Gemini for her business Bleu Clémentine to write product descriptions, newsletters and social media copy. Google says this saves her two to three hours every day.

What it means for your work

• You can create consistent marketing images without uploading your brand guidelines every time.
• You can feed Gemini a spreadsheet or a batch of receipts and get a visual summary of your finances, without interpreting raw figures yourself.
• You can connect AI tools directly to the apps you already use for e-commerce, accounting and design.
• Larger teams can access a separate Gemini for business tier with administrative controls and enterprise-grade security, though pricing and availability for that tier are not announced in this update.

What to do now

1. Open the Gemini app on your phone or browser and look for the new business landing page. It is rolling out over the coming days, so it may not be there yet.
2. If you see it, go to the brand visuals section and upload your logo, colour palette or brand kit so Gemini can learn your style.
3. Try dropping a recent spreadsheet or a set of receipts into Gemini and ask it to summarise your finances as a chart.
4. Check the connected apps list to see whether the tools you already use, such as Shopify or Xero, are available to link.

If the landing page has not appeared for you yet, check again in a few days as the rollout is global but gradual.

The two-to-three hours Morgane saves each day is a useful benchmark: if you spend similar time on product copy and social posts, this update is worth testing as soon as it arrives.