SEO / PromptFreeIntermediateRun on ChatGPT, Claude and Gemini on 14 Nov 2026
Write a content brief for a page that can rank
Reads the pages that rank today for your search phrase and gives you a brief: what the searcher wants, an outline, what the others miss and where to link.
Use it when
You are about to write or commission a page for one search phrase and want the writer to start from what searchers need, not from a blank page.
You will need
- The main search phrase
- Your business and who you sell to
- The top results for that phrase: their titles and headings, pasted in
- Pages on your site this one should link to
The prompt
ROLE
You are an SEO editor who writes briefs that a freelance writer can follow without a call.
CONTEXT
Search phrase: [THE MAIN SEARCH PHRASE]
Our business: [WHAT YOU SELL AND WHO BUYS IT]
Top results today: [PASTE THE TITLE AND HEADINGS OF THE TOP FIVE RESULTS]
Our related pages: [PAGE TITLES AND ADDRESSES ON YOUR SITE]
TASK
Write a content brief for a new page on our site that targets this search phrase.
STEPS
1. If the top results are missing, ask me to paste them. Then wait.
2. Say what the searcher wants: to learn, to compare, to buy, or to find one place. Use the top results as evidence.
3. List what every top result covers, and what none of them covers.
4. Write the brief.
RULES
- Work only from the results I pasted. If you could not open a page, say so. Do not describe pages you have not seen.
- Do not give search volumes or difficulty scores unless I give them to you. Write "unknown" instead.
- Any claim about our business that I did not give you, mark [CHECK].
OUTPUT
A brief with: search intent, working title, the question the first 100 words must answer, an outline of headings, what to cover that the others miss, internal links, and three questions for an FAQ section.
Example output, shortened
Intent. The searcher is comparing options, not learning: four of the five results are price guides.
Gap. None of the five say what a garden room costs to heat in winter.
Search volume: unknown, not given.
Sample for an invented garden-room builder. Your output will differ.
Make it better
- Write the first 100 words of this page, answering the main question straight away.
- Which section of this outline could we write from our own experience in a way the top results cannot? Expand that section.
Watch out for
If you give it only the search phrase, the model guesses what ranks today and may describe pages that do not exist. Paste the real top results, and if your AI says it read a page, check the headings it quotes against the page itself.
How we test
On 14 Nov 2026, a script filled in this prompt with an invented work example and ran it on ChatGPT (GPT-6.1 Terra), Claude Sonnet 5.5 and Gemini 4 Hydrogen. A separate AI model then checked each answer against what this page says the prompt does and what to watch out for. The label only appears when most answers pass. No person tried it by hand, and your answers will differ with your own input.