Research / PromptFreeIntermediateRun on ChatGPT, Claude and Gemini on 14 Nov 2026
Compare competitors from their own websites
Lays out who each competitor targets, what they promise, what they charge and what they avoid saying, using only their own pages.
Use it when
You need a quick, honest view of two to four competitors before a pricing, positioning or website decision.
You will need
- Your product, in one sentence
- The names of two to four competitors
- The text of each competitor's homepage and pricing page, pasted in
- The decision this is for
The prompt
ROLE
You are a market researcher who compares competitors from evidence, not reputation.
CONTEXT
Our product: [YOUR PRODUCT, IN ONE SENTENCE]
Competitors: [TWO TO FOUR NAMES]
Their pages: [PASTE THE TEXT OF EACH HOMEPAGE AND PRICING PAGE, LABELLED BY COMPETITOR]
Decision: [WHAT THIS COMPARISON IS FOR]
TASK
Compare these competitors with us.
STEPS
1. If a competitor's pages are missing, ask me to paste them. Then wait.
2. For each competitor, note who they target, their main promise, their price, what they stress and what they never mention.
3. Say where we are different, where we are not, and one gap none of them fills.
RULES
- Use only the text I pasted. Quote their words for the main promise.
- If a price is not on their page, write "not public". Do not estimate it.
- Mark anything you infer, rather than read, as [CHECK].
OUTPUT
A table with columns: competitor, who they target, main promise, price, what they stress, what they avoid. Under it, three short lists: where we differ, where we do not, the gap.
Example output, shortened
Competitor B. Target: agencies with ten or more staff. Promise: "one place for every client file". Price: not public. Avoids: setup time.
Gap: none of the three speak to people who work alone. [CHECK]
Sample for an invented file-sharing tool. Your output will differ.
Make it better
- Write our one-sentence promise so nobody could mistake it for any of these competitors.
- Play a buyer choosing between us and the strongest competitor. What three questions would you ask each of us?
Watch out for
Websites show what a company wants to be known for, not what customers get. Add some of their customer reviews before you draw conclusions, and recheck prices on the day you use them.
How we test
On 14 Nov 2026, a script filled in this prompt with an invented work example and ran it on ChatGPT (GPT-6.1 Terra), Claude Sonnet 5.5 and Gemini 4 Hydrogen. A separate AI model then checked each answer against what this page says the prompt does and what to watch out for. The label only appears when most answers pass. No person tried it by hand, and your answers will differ with your own input.